Another Benefit Of Building A Simple Website Design is that search engines do not like to wait for a website to load ...

When a website is being created it should be focused on main thing... Usability! You want to build a website so that people can have a good experience. This will help with the retention. If people are unable to figure out how to move from one page to another because of fancy text or graphics then the website becomes worthless. When you build a simple design it makes it very easy for your possible customers to find the information they need. That is what is important.
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